PETA | TruCost
This case study campaign was done in response to PETA’s request to create a campaign that promotes the rejection of “speciesism”, a form of discrimination perpetuated by humans, based on species.
Art Directors: Banks Church, Rylie Curry
Copywriters: Emie Garrett, Liv Tate
It’s in PETA’s nature to be critical of the fashion industry. Currently they promote brands like Zara, Gap, Nasty Gal, and more. But, fast fashion kills the environment. When you kill the environment, you cannot be anti-speciesism.
Fast fashion contributes to environmental pollution and sometimes unfair working conditions. We want you to know how your purchases are made, and what they truly cost.
That’s why we created TruCost - to put the decision in your hands.
